to remove filtersPreparing a product for the beauty parade
25 Oct 2004 | by David Ward
Sending a product out for review can be a nail-biting moment. David Ward discovers how you can secure the fairest possible write-ups
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TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
Second-place strategies
21 Oct 2004 | by Keith O'Brien
In the waning days of July, search engine giant Google was getting ready for its IPO.
Brand Positioning:BlueArc puts focus on customers as it unveils new server
27 Sep 2004 | by Andrew Gordon
BlueArc, a storage-hardware company, has always had to live in the shadow of two larger competitors, EMC and Network Appliance.
Product PR: Zila gets healthy boost for Ester-C by going to town
27 Sep 2004 | by Anita Chabria
Zila Nutraceuticals hired Soapbox PR to craft a campaign to draw attention to a 20-year-old vitamin product - Ester-C.
Rebranding Effort: USO heralds past to set foundation for future growth
28 Jun 2004 | by Sherri Deatherage Green
New management took over the United Service Organizations World Headquarters (USO) in the spring of 2002.
Product Launch: Broad PR initiative is key in delivering ShipShape launch
31 May 2004 | by Jen Adams
With today's technology being what it is, direct mailings have fallen by the wayside, cast aside on kitchen tables and post-office floors.
Product Launches: Adding excitement to everyday items
03 May 2004 | by Mark Hazlin
For every debut of a sexy new product, 10 more pedestrian ones struggle to win headlines. Mark Hazlin discovers how to spice up a mundane launch
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
