The experts' experts
31 Aug 2004
PRWeek asked its crisis experts who they'd recommend in the field. There were almost as many answers as there were people answering the question.
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
PRWeek asked its crisis experts who they'd recommend in the field. There were almost as many answers as there were people answering the question.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.