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Inside the Mix

15 Nov 2004 | by Eleanor Trickett

Putting a brand in front of customers in a unique setting and for a limited time can work wonders

Making a good conference call

08 Nov 2004 | by David Ward

A conference can provide a positive atmosphere in which to display thought leadership to industry peers. David Ward learns how to make the most of this opportunity

Preparing a product for the beauty parade

25 Oct 2004 | by David Ward

Sending a product out for review can be a nail-biting moment. David Ward discovers how you can secure the fairest possible write-ups

Grassroots Initiative: CKPR helps client Briggs with effort to refurbish fields

18 Oct 2004 | by John N. Frank

During the past decade, CKPR has worked with Briggs to create PR events designed to focus on the role of the client's lawn-mower engines in proper lawn care.

Temp firm spins a famous phrase to raise ailing profile

11 Oct 2004 | by Hamilton Nolan

Adecco, the world's largest temp agency, endured a rough beginning to the year.

Hard Rock rolls out visual program to launch FL casinos

11 Oct 2004 | by Don Bacon

The Seminole Tribe of Florida, in partnership with Hard Rock Cafe International, set out to open two new resort casinos in South Florida this spring.

Memphis plays up role in Elvis' debut to attract tourists

13 Sep 2004 | by Anita Chabria

In 1954, Elvis Presley recorded "That's All Right" at Sun Studios in Memphis, an event that many consider to be the birth of rock 'n' roll.

Credentials: Knowing who the undesirables are

13 Aug 2004 | by Craig McGuire

The rise of legitimate blogs has made the already delicate process of credentialing the media even trickier. Craig McGuire discovers how it's done

Pennzoil uses Indy 500 excitement to buoy product drive

19 Jul 2004 | by Douglas Quenqua

The Indy 500 isn't just one of the biggest contests on the racing calendar, it's an unrivaled opportunity for sponsors to grab a little of the spotlight for themselves.

HOLMES REPORT: Companies can't rely solely on industry trade groups to take a public stand against activists

21 Jun 2004 | by Paul Holmes

One of the most compelling speakers at the recent Biotechnology Industry Organization conference, held in San Francisco this month, wasn't a researcher or a venture capitalist, but a representative of a special agency with the FBI.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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