While PSAs are a philanthropic medium that companies tend to keep quiet about, there are ways for corporate sponsors to gain recognition.
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
Karl Greenberg has covered a wide variety of beats in his career, working as a drama critic and columnist for Showbusiness Magazine , as petrochemicals editor for Chemical Market Reporter , and as a tech reporter with Adweek .
Do media relations tactics used in the US translate in Europe?
Understanding how journalists actually use newswire services is a valuable asset and should inform the way a press release is created.
Making a magazine's 'Best of' list is a coup for any company. As Craig McGuire finds, everything from the application to the outlet you target can greatly impact your chances
Sending a product out for review can be a nail-biting moment. David Ward discovers how you can secure the fairest possible write-ups
Keeping track of VNR airplay is key to evaluating success, but Andrew Gordon finds gathering accurate information to be a complex task
Competition, the power of blogs, and the need for speed have made media relations more complex than ever.
An SMT can be expensive, but if it's done right, it can make for compelling TV. Hamilton Nolan finds out when it's worth doing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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