Pharma giant AstraZeneca had scratched the surface of Hispanic marketing, but knew it could dig much deeper.
Pfizer saw a need in the Hispanic community for Spanish-language, culturally relevant health information to educate Latinos about under-diagnosed diseases and conditions.
In an age when nearly anything can be bought or made, the American Red Cross (ARC) foresaw a danger of running out of one of the few resources that didn't seem to fall under the reign of capitalism - blood.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters