Though the Arena Football League (AFL) is quickly gaining national attention, it still needed a boost in media coverage to raise attendance at games.
"Parents will talk to their children about drugs, alcohol, and safe sex, or we will talk about cancer or breast cancer and self-awareness and self-exams. But no one talks about their aging parents and their driving ability," says Mary Leigh Wallace, SAE at Trone PR. "It's the elephant in the middle...
Fair Saint Louis has been a popular Fourth of July celebration for locals and tourists since 1981.
For five years, Schwartz Communications has worked with Disabled Sports USA (DS/ USA), a national nonprofit organization that offers sports-rehab programs to anyone with a permanent physical disability.
Pro-wrestling fans consider 1985 a seminal year in their sport. Hulk Hogan and Mr. T battled Rowdy Roddy Piper and Paul "Mr. Wonderful" Orndorff in the first-ever WrestleMania. The annual event has since become a pop-culture phenomenon.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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