A brace of independent market research studies has shown that direct mail is proving an effective and popular channel for consumers, despite recent negative media coverage of the medium.
Clients' apparent unawareness of the importance of data quality and legal compliance is the single biggest issue affecting database marketing.
On page 11 in the Smart Awards Book of the Night enclosed with this issue, Intelligent Print Solutions should have been listed as the supplier highly commended for the T-Mobile Euro 2004 direct mail pack.
Print management company Intelligent Print Solutions (IPS) has won the coveted Supplier of the Year award at the 2004 Smart Awards.
Scanning the post-presentation party at the Royal Lancaster Hotel, it's hard to say who was enjoying themselves more: winners such as Marc O'Regan and his Counting House Proximity team, the Tullo Marshall Warren gang or the boys from digital printer DSI. Celebrating too was awards judge Jonathan Burston,...
Jed Murphy is managing director of the DM arm of Carlson Marketing Group. He lives in Streatham in a house that currently needs far too much renovation work for his limited DIY abilities.
Abacus UK has launched what it says is the UK's first business-to-business transactional database. The Abacus B2B Alliance carries details on named buyers within client organisations.
BBC Worldwide, the BBC's commercial subsidiary, has appointed Identex to manage and develop its central consumer database.
DM agency OgilvyOne has appointed Danny Allen as head of analytics.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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