to remove filtersBrand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.
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Review of 2004 - 10 biggest marketing moments
22 Dec 2004
It was the year McDonald's sold salads, Coke sold tap water and obesity set the agenda. Here are 2004's most memorable events.
Yahoo! European president Chappaz in shock departure
22 Dec 2004 | by Staff,
LONDON - Yahoo! Europe has been rocked by the departure of president Pierre Chappaz, who has quit after just two months in the role.
McDonald's bows to critics over salad dressing
22 Dec 2004 | by Mark Sweney
McDonald's has caved in over criticism of the fat content of its Salads Plus menu by replacing its dressings with low-fat, low-calorie versions.
Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
Coca-Cola is planning its biggest overhaul of Diet Coke in a decade to reposition it as a 'lifestyle' brand and move it beyond its core female market.
GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
GlaxoSmithKline (GSK) is moving its £5m advertising business out of Grey London as part of a strategic review of the 68-year-old brand.
ABF consolidates £20m task in ZenithOptimedia
22 Dec 2004 | by Colin Grimshaw
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.
BBC plans Good Homes activity
22 Dec 2004
BBC Magazines is investing £500,000 in a multimedia campaign to promote BBC Good Homes as part of a £12m marketing spend over the next five years.
Air Miles leaves Grey for Big Al's
22 Dec 2004
The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative Emporium ahead of a major promotional campaign next spring.
Gillette extends Venus razor line
22 Dec 2004
Gillette is to introduce a women's version of its M3 Power razor to broaden the offering of its Venus brand.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
