to remove filtersEditorial: Why ISP is right to let punters have their say
30 Nov 2004 | by Bhavna Mistry, Editor
What do consumers really think of our work? It's a vital question.
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Guide to SP Techniques: Raising awareness - How to boost brand profile
30 Nov 2004
Sales promotion is no longer about merely shifting boxes - now sales and brand-building go hand-in-hand, says Stuart Derrick.
Instant win: TDK puts tickets up for grabs to boost DVD sales
30 Nov 2004
TDK has put together a movie-themed instant win promotion as it seeks to drive sales of its DVD five-packs.
Sampling: Nivea employs sexy Santas to target men
30 Nov 2004 | by Pip Brooking
"Sexy Santa Claras" are being used to promote Nivea's For Men products during the Christmas party season to convince males of the importance of a grooming regime.
Prize draw: The Fort centre in £1,000 draw for Christmas
30 Nov 2004
Customers visiting Manchester's newest shopping centre are being given the chance to win £1,000 a week in retail vouchers in the run-up to Christmas.
Licensing: Airtours in Thunderbirds promo
30 Nov 2004
Airtours and retail partner Going Places have linked up with the Thunderbirds licence to push family holidays for 2005, timed to coincide with the DVD release of the film.
Giveaway: Strongbow set to build festival link with CD offer
30 Nov 2004
Strongbow is aiming to build on the success of its sponsorship of summer music festivals with an exclusive CD giveaway.
Discounts: Aqua Bar opens up with BOGOFs and giveaways
30 Nov 2004
Water-only retailer Aqua Bar has lined up a range of promotional offers as it rolls out 15 units at shopping centres in the UK.
Giveaway: Swapits links with Funday Times for online campaign
30 Nov 2004 | by Pip Brooking
Swapits, the online youth trading currency set-up, has teamed with the Funday Times in a deal that could see 45 million Swapits given away.
Prize draw: Tchibo in move to strengthen UK presence
30 Nov 2004
German retailer Tchibo is looking to consolidate its UK positioning with a three-pronged push developed by Intelligent Marketing.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
