to remove filtersMore Th>n TV ad drive aims to push online enquiries
22 Dec 2004 | by Emma Rigby,
LONDON - Royal & Sun Alliance-owned insurer More Th>n will run a TV campaign in January specifically to drive users online.
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Trailblazer: Stretching SPACE
28 Dec 2004
How can marketers ensure their post-campaign analysis is both accurate and useful? Deborah Bonello finds out.How can brands improve the ranking of their products and services in both natural and sponsored search listings? Emma Rigby finds out.Jon Clarke, managing director of Eyeconomy, tells Emma Rigby...
Letter from the editor
22 Dec 2004 | by Philip Smith, editor of Revolution
Just as the holiday season gets closer, so the end of the year heralds some new media traditions.
O2 uses interactive rich-media ads to promote handsets
22 Dec 2004 | by Emma Rigby
O2 has launched an online ad campaign, Šguiding users to buy the right handset for Christmas.
Audi shows latest car via memory stick
22 Dec 2004
Audi is using a plug-in memory stick as a marketing tool to promote its new A4 model.
Carling goes live with Bluetooth first
22 Dec 2004
Carling is pioneering a Bluetooth-enabled mobile marketing technique to promote both its brand and its sponsorship of Carling Live music events.
Deals: Swapits teams with Funday
22 Dec 2004
Swapits, the online youth reward-currency has teamed with The Funday Times for a new offer targeting six to 18-year-olds. Full-page features in the children's section of The Sunday Times will give away 10 free Swapits to readers who sign up to the service on SwapitShop.com. These enable users to buy...
Deals: Yahoo! Europe pre-installs icons
22 Dec 2004
Yahoo! Europe is pre-installing the icons for Y! homepage, Yahoo! Messenger and Yahoo! Personals on Sony VAIO notebooks and desktops in a distribution agreement with Sony Europe. The deal, which includes the UK, aims to make Yahoo! the internet destination of choice for all notebook and desktop users,...
Deals: Services team for Ford dealers
22 Dec 2004
Auto Trader Digital and dealer web site consultants Global Beach Automotive have announced a business partnership that links Ford dealer web services to autotrader.co.uk. The integration of the two services will enable Ford dealers to upload vehicle inventory into Global Beach's Dealer Web Services...
Deals: Sport-e.com teams with Fast Web Media
22 Dec 2004
Littlewoods Home Shopping Group-owned online sports retailer Sport-e.com has teamed with Fast Web Media, which hosts football site 4thegame.com (see page 15), to offer retail opportunities on the web. Sport-e.com is the exclusive online partner for the site for sports footwear, clothing and equipment.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
