to remove filtersDiscovery leads Asia’s PAX pack
17 Dec 2004 | by By Jo Bowman
Not all of PAX’s results are statistically significant, but give it a year and they may become so.
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Tag signed on for green platform
17 Dec 2004 | by By Mike Savage
The Singapore Environment Council has commissioned Tag Public Relations to help recruit companies to a new network which will promote awareness of green issues among businesses in Singapore.
Branding in China with Latin flair
17 Dec 2004 | by By Arun Sudhaman
Erasmo Schutzer’s flair for personal relationships is helping Lycra branding in China.
Breath of fresh air or unnecessary hype?
17 Dec 2004 | by By Atifa Hargrave-Silk
In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC.
GH promotes Hew to new role amid senior reshuffle
17 Dec 2004
GolinHarris has reshuffled its regional management, promoting Hong Kong managing director CT Hew to the newly-created position of vice chairman for Greater China.
Comical take on ‘best tea leaf’ battle takes Unif to top spot
17 Dec 2004 | by By Amy White
A tea worker’s race against a ghost worm tickled Thai funnybones in Unif’s latest TVC.
IFC campaign builds on HK’s ‘love of shopping’
17 Dec 2004
Leo Burnett has unveiled an integrated campaign to launch the IFC shopping mall as ‘an arena that inspires’ shopping.
Ogilvy’s Davies to lead rmg:connect operations in Asia
17 Dec 2004
J. Walter Thompson has expanded the global rollout of below-the-line operation rmg:connect, to offer direct marketing, interactive and promotional services for the agency’s clients.
Reebok fires up brand with DJ tie
17 Dec 2004 | by By Arun Sudhaman
Reebok is sharpening its youth appeal with its ‘DJ Shoe’ line, an Asia-Pacific initiative that is also set to roll out worldwide.
MindShare wins US$4m regional Prada business
17 Dec 2004
MindShare has been awarded Prada’s regional media planning and buying business, worth an estimated US$4 million.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
