to remove filtersPoor delivery services will harm mail order
31 Dec 2004
Home delivery is so bad that companies offering it are endangering their future success, according to research by marketing support services provider, Prolog.
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Abacus launches pooled database for B2B sector
31 Dec 2004
Abacus has launched a pooled database for B2B marketers in which members contribute customer information from catalogue sales, including all transactional data.
Consumer spend from direct soars
31 Dec 2004
UK consumers bought £27bn worth of goods from direct mail in the 12 months up to September 2004 - an increase of 2.3 per cent on the 2003 figure, according to DMIS.
Barometer indicates areas of growth
31 Dec 2004
Royal Mail's second Business Barometer indicates that 200,000 businesses changed their records in the last six months, revealing the extent of business-to- business data decay.
Morning after pill ad ruled offensive on religious grounds
22 Dec 2004 | by Staff,
LONDON - An Underground poster campaign for the morning after pill, Levonelle, featuring the strapline 'Immaculate Contraception' has been pulled after being found offensive, following complaints from religious groups.
Draft to lead Interpublic's $150m global CA account
20 Dec 2004 | by Daniel Farey-Jones,
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
Government invests £15m in NHS interactive TV service
17 Dec 2004 | by Staff,
LONDON – The government is investing £15m in an interactive TV service for the NHS, which will be available to 7m viewers with Sky Digital.
David Levin replaces Hollick as chief executive of United
17 Dec 2004 | by Sam Matthews,
LONDON - Publishing and media group United Business Media has appointed Symbian chief executive David Levin to the top role recently vacated by Lord Clive Hollick.
Greater China: UPS gets control of China network and builds brand
17 Dec 2004
SHANGHAI: Package delivery company UPS is taking direct control of its network in China, involving the transfer of operations from Sinotrans to UPS in 231 locations across the country.
Southeast Asia: McCann takes on Glaxo Thailand's prescription task
17 Dec 2004 | by Gunjan Prasad
BANGKOK: GlaxoSmithKline has appointed McCann Worldgroup to handle its prescription drugs account. McCann beat Grey Worldwide and OMD in the pitch, which took place about two months ago. Promotions were previously handled either in-house or by a small agency or freelancer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
