to remove filtersCampaign: Second Opinion
24 Sep 2004
Dik Veenman, director of internal communication consultancy Beasyousay, has recently worked for BT and Masterfoods Europe
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Profile: Vodafone networker - Simon Lewis, group director of corporate affairs, Vodafone
15 Oct 2004 | by Tom Williams
Simon Lewis, who is set to take the top communications job at Vodafone by the end of the year, presents a plush and polished exterior that is hard to scratch.
Opinion: Leader - Call centres need PR to win over doubters
03 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
Think call centres and what else springs to mind? The interminable delay before getting through to a human being? The fact that the human being is as likely to be in Mumbai as Manchester, and therefore lacks the contextual knowledge to make routine customer service bear fruit?
Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March-June 2004 Budget: Undisclosed To capitalise on its sponsorship of Euro 2004, T-Mobile wanted to promote themed content and services available to subscribers, which included football-themed ringtones, score...
Media Analysis: Mobile mags aim for higher quality
13 Aug 2004
Mobile phone companies have woken up to the value of customer magazines, but what is the scale of the opportunity for third-party PROs? Richard Cann reports.
Profile: Peter Morgan, head of group media relations, BT
23 Jul 2004 | by Simon Ellery
The last time Peter Morgan did a photoshoot he posed semi-naked for a PR industry calendar as one of a host of volunteers. In a Calendar Girls-inspired stunt to raise money for leukaemia research, Morgan's manhood was 'discreetly' covered by a leopard-skin rug. 'This is far better for the participant...
IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation
23 Jul 2004 | by Donna Werbner
Campaign: Am I listening? Client: BT PR Team: Sinclair Mason/in-house/Corporate Culture Timescale: January-December 2003 Budget: Around £100,000 After MORI research revealed BT's corporate social responsibility (CSR) reputation had plateaued, the telecoms giant hired Sinclair Mason and Corporate...
Youth Marketing: Mobile mania
16 Jul 2004
As the top end of the mobile phone market reaches saturation point, the search for customer loyalty from the youth market is on, as is the fight to engage the next generation of users. Mary Cowlett investigates.
Campaign: Green Flag highlights mobile phone use law - Corporate PR
25 Jun 2004 | by Ray Philpott
Campaign: Mobile phone use behind the wheel Client: Green Flag Motoring Assistance PR team: In-house Timescale: January-March 2004 Budget: Under £10,000
City & Corporate: Lewis to launch IR division
18 Jun 2004 | by Sarah Robertson and Tom Williams
Tech agency Lewis PR is launching an investor relations division to be led by former Scottish Telecom head of corporate comms Claire Rowberry.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
