With Christmas just a fortnight away, shopping centres and retail giants have all gone into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to lure consumers.
Campaign: Santa Client: Ministry of Fun PR team: In-house, Borkowski PR and Ciro Castaldo Timescale: October-November 2004 Budget: £5,000 According to entertainment agency and Santa lookalike supplier Ministry of Fun, more department stores and shopping centres are axing their Christmas grottos...
M&S's latest management shake-up comes amid falling profits and slumping sales. Richard Cann asks how it can best use PR to win back shoppers. With recent suitor Philip Green's shadow looming over Marks & Spencer chief executive Stuart Rose, the knives are out in the UK media for the 120-year-old giant...
Whether wooing Britons with its organic milk and salads, or promoting its sport sponsorships and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation wants to stress that McDonald's isn't single-handedly super-sizing Britons and few days seem to pass...
Sainsbury's CEO Justin King evoked memories of former PM John Major's famous political slogan by labelling his revival strategy 'Back to Basics' this week.
Grappa MD Michael Saxton has worked on campaigns for fashion retail and football clients.
With contract-published titles as widely read as glossies, Mary Cowlett outlines the PR opportunities.
James Harkness, partner of HarknessKennett, has worked on internal comms campaigns for Marks Spencer and Shelter.
Campaign: Acquisition of Karen Millen and Whistles by Oasis Group Client: Oasis Group/Baugur Group PR Team: in-house and Gavin Anderson Company Timescale: June 2004 Budget: Undisclosed
Matt Wood's goatee has turned fag-ash grey and the agency at which he made his name, Joe Public Relations, is toast. But the 37-year-old Dartford boy retains the zest befitting his reputation as one of the most well regarded consumer PR men to emerge from the dotcom boom.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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