The financial services sector is wasting £50m a year through unnecessary data costs, according to financial services forum Tank!.
Secured loans firm FIRSTPLUS Financial Group has appointed Proximity London as its data consultancy. The agency will take on the segmentation, targeting and evaluation of marketing activity, and will also create the first customer value model.
A Prospect Swetenhams report into the financial performance of leading call centre firms over the past three years has revealed that sales growth deteriorated over this period. The second half was much slower with just six per cent growth compared to 18 per cent in the first.
From the 1 November 2004 life changed for everyone involved in advertising credit and other financial services. That was the day the Consumer Credit (Advertisements) Regulations 2004 came into force - there is no transition period and all copy will be under the microscope from day one. The impact of...
The finance sector worries that new rules may make services harder to market.
Women are the largest consumers by far, so why is it that direct mail is so male-biased? This month's Think Tank finds out if marketers are missing a trick.
Young adults have never taken to life insurance, but it can make financial sense. One insurer got their attention.
LONDON – ITV is attempting to save millions of pounds by cutting the number of American investors with a share buyback, which will help it avoid costly US financial regulations.
1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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