to remove filtersInterflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
Branding: Electronics and new Seinfeld DVD top Xmas choices
17 Dec 2004
HONG KONG: Electronics brands have rated high on Christmas shopping lists around the world, with more than one-third of respondents to a recent ICOM survey citing Apple's iPod as the top gift.
TAG Heuer signs Wimbledon champion Maria Sharapova
14 Dec 2004 | by Daniel Farey-Jones,
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
Cindy Crawford under fire for signing as face of fur label
08 Dec 2004 | by Sam Matthews,
LONDON - It turns out that when supermodel Cindy Crawford said 'I'd rather go naked than wear fur' she was not being strictly honest, as the supermodel causes an outrage after being unveiled as the new face of American fur label Blackglama.
Healthcare Survey: Marketing Medicines
03 Dec 2004
Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms, finds Mark Johnson.
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
As healthcare PROs prepare to explain their role in medical communications to the Health Select Committee, Mark Johnson investigates claims of ghost-written articles in peer-review journals. The pharmaceutical industry is no stranger to criticism or vilification.
Samsung will not move to WPP in India, insists Cheil
03 Dec 2004
ASIA-PACIFIC: Cheil Communications India has publicly rejected the notion that Samsung's local marketing business will shift to WPP, after the holding company won a protracted global pitch to secure the Samsung Electronics global brand marketing account.
Headlines: MEC wins US$11.6m Canon Australia media account
03 Dec 2004
Canon Australia has appointed MEC to handle the company's media strategy, planning and buying, effective from January next year. Incumbent Starcom - which held the business for 15 years - and Zenith Media also pitched for the A$15 million (US$11.6 million) account.
Headlines: Grip unveils multimedia blitz for Mondial diamonds
03 Dec 2004
Grip Creative Partnership in Singapore has launched a multimillion-dollar campaign for the new Mondial range of Elite diamonds. The campaign consists of print, TV, point-of-sale and new packaging.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
