to remove filtersMedia Relations: Software vendor eGain in PR push
18 Jun 2004
Call centre CRM software provider eGain is set to use customer case studies as it takes a more aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
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Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
Campaign: Pirate Generation Client: Business Software Alliance PR team: Brands2Life Timescale: July-August 2004 Budget: £15,000-£20,000
Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale: January 2003-ongoing Budget: Around £80,000
Campaigns: Second opinion
28 May 2004
Suzanne Sinden, group account director at Ketchum, has worked on campaigns for IBM and Orange
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers.
OPINION: My Best Hire
09 Jan 2004
Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
