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Much like the industry we cover, PRWeek rings in the new year with confidence and commitment

There is a definite ring of confidence in the air as the PR industry hurdles toward the end of the year.

Regional Roundtable: Chicago

In this second year of its Regional Forums, PRWeek will focus on seven top markets: Los Angeles, New York, Chicago, Atlanta, Washington, DC, the Bay Area, and Texas.

Media Relations: IFAW seizes press' interest by shifting focus of tiger story

There are only about 5,000 tigers in the wild, but as many as 10,000 are kept as pets in the US, according to the International Fund for Animal Welfare (IFAW).

Community Outreach: Grassroots effort gives WTC Health Registry a boost

When two planes slammed into the Twin Towers on September 11, 2001, a shock wave of pain and suffering rippled through the US.

Consumer Awareness: PR partners stage nationwide tour to tout Dell recycling

Early last year, in an article about the perils of allowing discarded electronic products to pile up in landfills, Wired News called e-waste the "dark side of the digital age."

Education Initiative: Be Real uses kids' input to revamp its antidrug program

By the fall of 2002, the Be Real drug prevention program had marked its first year in Illinois schools, but some felt it needed fixing.

Community Outreach: US tour pumps life into American Red Cross blood drive

In an age when nearly anything can be bought or made, the American Red Cross (ARC) foresaw a danger of running out of one of the few resources that didn't seem to fall under the reign of capitalism - blood.

Consumer Awareness: NC utilities unite to promote different sources of energy

Most consumers pay little mind to where their energy comes from - they just turn on a light switch and assume power will be there.

Media Relations: Soldiers play a key role in DS/USA push to up events profile

For five years, Schwartz Communications has worked with Disabled Sports USA (DS/ USA), a national nonprofit organization that offers sports-rehab programs to anyone with a permanent physical disability.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.