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The Publicist:

Some crewmembers don't find wrap parties worth celebrating

Promoting the posthumous release

In a world where Tupac Shakur has released almost three times as many albums since he died in 1996 than when he did while alive - and that's not counting "Best Of" compilations - the sales potential of a posthumous album cannot be underestimated.

The Publicist:

A film set is the place to learn what truly motivates an actor

The Publicist:

Endless perks make a future in film publicity rather appetizing

Recruiting Celebrities: Getting a star to say yes to your event

It takes more than just money to secure the right celebrity for your product. Craig McGuire discovers what truly resonates with the high-maintenance crowd

The Publicist:

Famously successful PR push puts 'The OC' stars on the map

The Publicist:

New Orleans is putting on quite a show to lure the film industry

The Publicist:

National outlets make it harder for LA media to cover LA stories

Publicist:

Election ads make Hollywood publicity look like child's play

Publicist:

The Red Sox lose a key part of their allure with Series victory

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.