Karl Greenberg has covered a wide variety of beats in his career, working as a drama critic and columnist for Showbusiness Magazine , as petrochemicals editor for Chemical Market Reporter , and as a tech reporter with Adweek .
The Indy 500 isn't just one of the biggest contests on the racing calendar, it's an unrivaled opportunity for sponsors to grab a little of the spotlight for themselves.
"Parents will talk to their children about drugs, alcohol, and safe sex, or we will talk about cancer or breast cancer and self-awareness and self-exams. But no one talks about their aging parents and their driving ability," says Mary Leigh Wallace, SAE at Trone PR. "It's the elephant in the middle...
Fuel-efficient hybrid vehicles are a hot story, as reports of record-high gas prices have been coupled with announcements of higher-performance, environmentally friendly cars, SUVs, and trucks. Bill Ford, chairman and CEO of Ford Motor Co., surprised his competitors and engaged a wide range of media...
Tom Kowaleski always felt drawn to put his love of cars to work as an employee for General Motors. Today, he gets to live his dream as global communications VP for the car company. John N. Frank reports.
PR Team: The Brownstein Group (Philadelphia), Fusion 5 (New York), and Chrysler, Jeep & Dodge Service Marketing (Auburn Hills, MI) Campaign: "Stick with the specialists" Time Frame: November 2002 to April 2003 Budget: $75,000
To compete in the intense US auto market, GM and Ford are seeking to revitalize the Buick and Mercury brands. John N. Frank finds that might be harder than they think.
PR team: Auto Dealers Association of Greater Philadelphia (Philadelphia) and Tattar Richards-DBC (Horsham, PA) Campaign: Philadelphia International Auto Show 2003 Time frame: December 2002 - January 2003 Budget: $60,000
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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