to remove filtersRecruiting Celebrities: Getting a star to say yes to your event
06 Dec 2004 | by Craig McGuire
It takes more than just money to secure the right celebrity for your product. Craig McGuire discovers what truly resonates with the high-maintenance crowd
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TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
Second-place strategies
21 Oct 2004 | by Keith O'Brien
In the waning days of July, search engine giant Google was getting ready for its IPO.
Hard Rock rolls out visual program to launch FL casinos
11 Oct 2004 | by Don Bacon
The Seminole Tribe of Florida, in partnership with Hard Rock Cafe International, set out to open two new resort casinos in South Florida this spring.
Product PR: Zila gets healthy boost for Ester-C by going to town
27 Sep 2004 | by Anita Chabria
Zila Nutraceuticals hired Soapbox PR to craft a campaign to draw attention to a 20-year-old vitamin product - Ester-C.
Product PR: Opera tie-in adds flavor to Graeter's marketing efforts
20 Sep 2004 | by John N. Frank
Graeter's, a family-owned and operated company dating back to 1870, is a Cincinnati institution.
Celebrity Promotion:Yoplait ups role in cancer battle with 'Champions' push
20 Sep 2004 | by Patricia Greco
Six years ago, Yoplait, a company dedicated to serving women's health, launched its first Save Lids to Save Lives brand promotion to raise awareness for breast cancer.
Memphis plays up role in Elvis' debut to attract tourists
13 Sep 2004 | by Anita Chabria
In 1954, Elvis Presley recorded "That's All Right" at Sun Studios in Memphis, an event that many consider to be the birth of rock 'n' roll.
Ten Rising Stars:Marisa Brickman
19 Aug 2004 | by Keith O'Brien
26,Director of event marketing and PR, Cornerstone Promotion and The Fader
Pennzoil uses Indy 500 excitement to buoy product drive
19 Jul 2004 | by Douglas Quenqua
The Indy 500 isn't just one of the biggest contests on the racing calendar, it's an unrivaled opportunity for sponsors to grab a little of the spotlight for themselves.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
