It takes more than a little courage for an executive from the world's largest tobacco company to walk into a conference on corporate social responsibility.
Gazebo Room Salad Dressing and Marinade is a high-end specialty brand that is very popular in the Northeast and along much of the East Coast. While it has a loyal following as a lettuce topper, the company was interested in increasing its use as a marinade.
With the help of Kim Olson, director of brand PR, the General Mills product PR team has taken on a more active role in the firm's marketing mix by working with other company teams.
The low-carb diet craze spread into the beverage world last year as brewers began introducing low-carb beer alternatives.
The Montgomery County Health Department (MCHD) found that teens in the community not only perceived smoking as the norm, but also as a rite of passage into adulthood. While only 17% of the county's 760,000 residents actually smoked, research found that teenagers believed that 70% to 80% of adults smoked.
California has a much-deserved reputation as a health-conscious state, but that comes with a surprising environmental cost. Each day, residents toss out more than 2 million plastic water bottles, despite the fact that these items can be redeemed and recycled. In order to educate Californians about plastic-container...
After a three-year sales decline, Frito-Lay mandated the Ruffles marketing team to revive the Ruffles brand.
Candy makers and retailers work to show reporters that the growing number of confections on shelves make for great stories all year, not just on holidays.
I have a friend in Washington, DC, who is a gentleman farmer as well as a first-rate public affairs executive, so he's very fond of livestock metaphors. One of his favorites: "Never wrestle in the mud with a pig. You'll both end up dirty, and sooner or later you'll realize that the pig enjoys it."
Integrated marketing is more than a vague concept or a buzzword: It's a state of mind. It takes a lot more than talk to free separate marketing disciplines from their silos. It's even tougher getting them to cooperate and seamlessly interact to produce a unified, coherent message. Here are 10 companies...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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