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Graeter's, a family-owned and operated company dating back to 1870, is a Cincinnati institution.
Six years ago, Yoplait, a company dedicated to serving women's health, launched its first Save Lids to Save Lives brand promotion to raise awareness for breast cancer.
It takes more than a little courage for an executive from the world's largest tobacco company to walk into a conference on corporate social responsibility.
When bagel-shop operator Bruegger's hired Mason & Madison last September to handle PR, it wanted the agency to inject new energy into a chain that was expanding its menu and revamping its stores.
With today's technology being what it is, direct mailings have fallen by the wayside, cast aside on kitchen tables and post-office floors.
Gazebo Room Salad Dressing and Marinade is a high-end specialty brand that is very popular in the Northeast and along much of the East Coast. While it has a loyal following as a lettuce topper, the company was interested in increasing its use as a marinade.
With the help of Kim Olson, director of brand PR, the General Mills product PR team has taken on a more active role in the firm's marketing mix by working with other company teams.
The idea was relatively straightforward. The world had produced a healthy bulk wine market and three winemakers had the opportunity to move on it fast.
The low-carb diet craze spread into the beverage world last year as brewers began introducing low-carb beer alternatives.
Not one to settle for just being an American icon, McDonald's has always supported education, both as a corporation and as individual franchises.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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