to remove filtersNRP launches new biotech unit under founders' names
13 Dec 2004 | by Beth Herskovits
NEW YORK: Euro RSCG Life NRP is launching a new biotech division under the Noonan Russo name.
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Allergan shields Botox after knockoff sickens four in FL
20 Dec 2004 | by Beth Herskovits
IRVINE, CA: Allergan and Chandler Chicco are working to protect the Botox brand after a counterfeit item sickened four people.
DIVERSITY ROUNDTABLE
13 Dec 2004
In its second year of fielding a survey on diversity in the PR industry, PRWeek and Hill & Knowlton convened a panel to discuss the results and to try to identify the real barriers to diversity in the industry. PRWeek editor-in-chief Julia Hood was in attendance.
Media Relations: CDOT involves the media in efforts to bring a stop to DUIs
04 Oct 2004 | by Patricia Greco
In 2002, the Colorado Department of Transportation (CDOT) was faced with a disturbing statistic: That year, 35% of in-state traffic fatalities were alcohol-related, a 27% increase since 1999.
Recruitment Effort: Piedmont Hospital focuses in-house to strengthen its staff
04 Oct 2004 | by Jen Adams
In the fast-paced world of healthcare, the caregivers make the difference because of their training and education.
Product PR: Zila gets healthy boost for Ester-C by going to town
27 Sep 2004 | by Anita Chabria
Zila Nutraceuticals hired Soapbox PR to craft a campaign to draw attention to a 20-year-old vitamin product - Ester-C.
After the blockbuster
30 Aug 2004 | by Beth Herskovits
When a drug's patent expires, its PR efforts must continue to create value for the brand.
AstraZeneca gives Hispanics a clearer grasp of migraines
19 Jul 2004 | by Sherri Deatherage Green
Pharma giant AstraZeneca had scratched the surface of Hispanic marketing, but knew it could dig much deeper.
Kraus gives Purebeauty's marketing, PR a makeover
19 Jul 2004 | by Anita Chabria
Mike Kraus, VP of business development for Purebeauty, joined the beauty chain two years ago in order to put his marketing experience to work by styling the start-up into a thriving brand.
Service Launch: Hospitals ensure there's no waiting for latest initiative
28 Jun 2004 | by Tom Acitelli
Waiting for the emergency room is rarely a pleasant experience, to say the least.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
