While PSAs are a philanthropic medium that companies tend to keep quiet about, there are ways for corporate sponsors to gain recognition.
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
Karl Greenberg has covered a wide variety of beats in his career, working as a drama critic and columnist for Showbusiness Magazine , as petrochemicals editor for Chemical Market Reporter , and as a tech reporter with Adweek .
Competition, the power of blogs, and the need for speed have made media relations more complex than ever.
Financial television programs reach a highly discerning and targeted audience. Christie Casalino discovers how to make your pitch a winning one
Radio is a uniquely intimate medium, so it's vital to make sure your ANR vendor has both clout and sophistication. Tom Acitelli discovers how to pick the right one
In building media relationships, knowing each outlet's rules as to what they accept and expect is key, but the 'gift' they still prefer most is a solid story.
26,Director of event marketing and PR, Cornerstone Promotion and The Fader
The rise of legitimate blogs has made the already delicate process of credentialing the media even trickier. Craig McGuire discovers how it's done
As home décor TV shows grow in prominence, David Ward finds that many PR pros are looking to take advantage of the resulting media coverage of the latest home trends
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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