While PSAs are a philanthropic medium that companies tend to keep quiet about, there are ways for corporate sponsors to gain recognition.
Six years ago, Yoplait, a company dedicated to serving women's health, launched its first Save Lids to Save Lives brand promotion to raise awareness for breast cancer.
There are only about 5,000 tigers in the wild, but as many as 10,000 are kept as pets in the US, according to the International Fund for Animal Welfare (IFAW).
By the fall of 2002, the Be Real drug prevention program had marked its first year in Illinois schools, but some felt it needed fixing.
In an age when nearly anything can be bought or made, the American Red Cross (ARC) foresaw a danger of running out of one of the few resources that didn't seem to fall under the reign of capitalism - blood.
As more than 70 million baby boomers get ready for retirement, the Alzheimer's Association is targeting the group with a $20 million campaign to raise funds and awareness. Over the past two decades, the growing senior population has called increased attention to one of the world's most dreaded diseases....
Most consumers pay little mind to where their energy comes from - they just turn on a light switch and assume power will be there.
For five years, Schwartz Communications has worked with Disabled Sports USA (DS/ USA), a national nonprofit organization that offers sports-rehab programs to anyone with a permanent physical disability.
Every holiday season the Food Bank of Central New York faces the same problem as other nonprofits seeking donations: clutter. How could it make itself heard among the din of worthy charities?
Nonprofit clients may not be money-spinners, but they still play an important part in a firm's roster.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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