to remove filtersMEDIA ROUNDUP: Fast food hungers for more options
24 May 2004 | by David Ward
While many media outlets are covering fast-food chains over the obesity issue and their revenue, restaurants are looking to play up other angles.
Search results
Search filters:
Add Search Filters:
By Publication
- PR Week USA (9)
By Channel
- Marketing (8)
- Media Relations (2)
- Online Communications (1)
- Public Relations (8)
Comms plan is key to smooth CEO transition
19 Jul 2004 | by Peter Hirsch
McDonald's masterful handling of its CEO transition following the tragic death of James Cantalupo highlights the crucial role of succession planning in protecting shareholder value.
Consumer Awareness: Local owners buoy McD's educational support programs
26 Apr 2004 | by Jen Adams
Not one to settle for just being an American icon, McDonald's has always supported education, both as a corporation and as individual franchises.
HOLMES REPORT: Inglewood, CA, Wal-Mart decision shows firm must consider its image's effect on growth
19 Apr 2004 | by Paul Holmes
It would be easy to overstate the importance of the recent vote in Inglewood, CA, where a majority of residents chose to block Wal-Mart's proposal to build a 60-acre shopping center.
Media Roundup: Media gets sweet on covering candy
12 Apr 2004 | by David Ward
Candy makers and retailers work to show reporters that the growing number of confections on shelves make for great stories all year, not just on holidays.
Media Watch: Apple gets new rivals in digital media fight
12 Apr 2004
Since Apple set the bar for downloading music with the iTunes Music Store, companies everywhere have been positioning themselves to get a piece of the digital media pie. Wal-Mart's move to undercut the going rate for downloading a song raises the question of just how lucrative this space will be. Apple's...
PAUL HOLMES: If KFC wants to combat PETA, using similar over-the-top rhetoric isn't the best method
05 Apr 2004 | by Paul Holmes
I have a friend in Washington, DC, who is a gentleman farmer as well as a first-rate public affairs executive, so he's very fond of livestock metaphors. One of his favorites: "Never wrestle in the mud with a pig. You'll both end up dirty, and sooner or later you'll realize that the pig enjoys it."
CORPORATE CASE STUDY: Best Buy focuses PR to remain consumers' best bet
22 Mar 2004 | by Andrew Gordon
As competition in the technology and electronics retail markets heats up, Best Buy is able to stay in the forefront with the help of separate corporate and consumer PR units.
THE AGENCY BUSINESS: The PR Store looks to make a big splash by thinking small
05 Jan 2004 | by Paul Cordasco
With straightforward tactics, itemized billing, and the like, the PR Store hopes that specializing in basic PR functions will help distinguish it in the minds of prospective clients.
Additional Information
Campaign Jobs
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
- Subscription Sales Manager, Campaign Asia Pacific Haymarket Media Ltd. , Hong Kong
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
