to remove filtersInterview: Steve Rubel
09 Dec 2004
CooperKatz VP of client services and micropersuasion.com blogger.
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Google seemingly hires CarryOn for enterprise focus
13 Dec 2004 | by Andrew Gordon
MOUNTAIN VIEW, CA: Search giant Google is working with CarryOn Communication, apparently focusing on the company's enterprise division. Google handles most of its PR and communications in-house.
TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
'We the Media' is a call to PR pros, too
29 Nov 2004 | by Andrew Gordon
It's a brave new world for journalists and PR pros alike.
Engine Optimization: Working toward a front-page mention
29 Nov 2004 | by Keith O'Brien
A front-page story is something all PR pros aim for. But the front page of Google is just as important - and maybe even more achievable.
PROFILE: Waggener Zorkin has tech PR down to a science
29 Nov 2004 | by Andrew Gordon
At an early age, Melissa Waggener Zorkin developed a curiosity about science and technology. Today, she puts her passion to solid use as the president and CEO of Waggener Edstrom.
Extranets: Keeping account teams on the same page
22 Nov 2004 | by Christie Casalino
An extranet can be a vital conduit of communication between an agency's account team and its client contacts. Christie Casalino looks at best practices
Real CSR benefits both the company and the community
01 Nov 2004 | by Andrew Bernstein
Corporate social responsibility (CSR) should not be confused with cause-related marketing.
: Matt Taibbi
01 Nov 2004
Matt Taibbi is a self-described "professional misanthrope" who gleefully dissects politics, the media, and American culture in the pages of the alt-weekly New York Press and in Rolling Stone .
Second-place strategies
21 Oct 2004 | by Keith O'Brien
In the waning days of July, search engine giant Google was getting ready for its IPO.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
