Whether promoting its stars or community endeavors, World Wrestling Entertainment is using a concerted comms push to boost its fan base and earn the corporate world's respect.
Though the Arena Football League (AFL) is quickly gaining national attention, it still needed a boost in media coverage to raise attendance at games.
On June 13, Nick O'Brien, 4, was attending a St. Louis Cardinals-Texas Rangers game when a foul ball came at him.
Tom Acitelli profiles nine sports communicators, all at the top of their game.
As the VP and GM of Santa Anita Park, Hall of Fame rider Chris McCarron seeks not only to drive up attendance at the track, but also to renew interest in the sport beyond gambling.
With the help of Funny Cide and the Seabiscuit book and movie, horse racing has attracted new fans, and the media has found new modes of coverage. We're currently in the middle of the sports media's annual saturation coverage of horse racing's Triple Crown, so it may seem like media interest in the...
For five years, Schwartz Communications has worked with Disabled Sports USA (DS/ USA), a national nonprofit organization that offers sports-rehab programs to anyone with a permanent physical disability.
Pro-wrestling fans consider 1985 a seminal year in their sport. Hulk Hogan and Mr. T battled Rowdy Roddy Piper and Paul "Mr. Wonderful" Orndorff in the first-ever WrestleMania. The annual event has since become a pop-culture phenomenon.
Doug Hicks, VP of communications for Major League Soccer's DC United, kicks PR into high gear to boost the image of his team, the league, and 14-year-old phenom Freddy Adu. Coach Peter Nowak is working on his media relations skills.
The San Diego Padres are ready to make a major contribution to the city with its new stadium, Petco Park, and an aggressive PR effort to educate present and potential fans about its merits.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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