Hard Rock rolls out visual program to launch FL casinos
11 Oct 2004 | by Don Bacon
The Seminole Tribe of Florida, in partnership with Hard Rock Cafe International, set out to open two new resort casinos in South Florida this spring.
Usually, vacation destinations like to tout their palm trees, white-sand beaches, and warm summer nights.
The Seminole Tribe of Florida, in partnership with Hard Rock Cafe International, set out to open two new resort casinos in South Florida this spring.
Like many destinations, especially those that rely on their overall charm rather than a host of new attractions, the California city of Carmel-by-the-Sea had been impacted by the national travel slump of recent years.
In 1954, Elvis Presley recorded "That's All Right" at Sun Studios in Memphis, an event that many consider to be the birth of rock 'n' roll.
Luxury-travel outlets are targeting travelers in the upper-middle and middle classes in an effort to make high-end vacations appeal to a wider audience.
Many marketing campaigns benefit by being led by PR.
Florida voters had approved funding for a high-speed rail project in 2000, but by the fall of 2003, the Florida High Speed Rail Authority (FHSRA) had yet to select the company that would get the multibillion-dollar contract.
The Management Network Group (TMNG), a communications-industry consulting firm, was influential in the telecommunications field, but not very well-known by the media.
Southwest Airlines soared into Philadelphia recently, initiating regular routes to key cities across the US and sparking excitement and fanfare from Philly to southern New Jersey.
The battered airline industry needs to try harder to spread positive news.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.