Cadbury Trebor Bassett is targeting consumers with a DM campaign promoting Halls Soothers as the answer to everyday sore throats.
Heinz is rolling out a post-natal relationship-marketing programme for its baby foods, called Tinytums. Run through EHS Brann Cirencester, which was appointed in July, the first wave of activity launched last month. The programme targets mothers at key stages of their babies' nutritional development...
1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.
LONDON – Starbucks has launched a website celebrating 20 years of its Starbucks Christmas Blend created by digital agency Wheel.
McDonald's has caved in over criticism of the fat content of its Salads Plus menu by replacing its dressings with low-fat, low-calorie versions.
Coca-Cola is planning its biggest overhaul of Diet Coke in a decade to reposition it as a 'lifestyle' brand and move it beyond its core female market.
GlaxoSmithKline (GSK) is moving its £5m advertising business out of Grey London as part of a strategic review of the 68-year-old brand.
Associated British Foods (ABF) has centralised its media planning and buying into ZenithOptimedia, as it plans to increase its media budget by 50% to £20m next year to back a number of product launches.
Unilever's attempts to source all its frozen fish from sustainable sources has been dealt a major blow with the delisting of its Captain Birds Eye hoki fish fingers.
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand and boosting the spend for its flagship brand to £11m next year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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