to remove filtersRetail News: Littlewoods nets Monstermob tie
22 Dec 2004
Littlewoods is boosting its mobile phone offer to cash in on the growing ringtone and mobile content market.
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News brief: Vodafone extends sponsorship agreement
22 Dec 2004
Vodafone has extended its sponsorship agreement with the Ferrari Formula One team for a further two years in a deal worth an estimated £50m. The mobile operator plans to offer Ferrari-branded 3G content.
Deals: Lycos.co.uk and Opera Telecom join forces
22 Dec 2004
Lycos.co.uk and premium mobile services provider Opera Telecom have joined forces to bring Lycos content to mobiles. Opera Telecom will offer games, ringtones and wallpaper via the Lycos-branded mobile channel. Content is likely to be expanded next year, and the deal is based on a revenue-sharing agreement...
Deals: Warner Bros and T-Mobile sign deal
22 Dec 2004
Warner Bros. Online and T-Mobile International have signed a wireless distribution deal that will provide the mobile network's customers with games, wallpapers, screensavers and other mobile applications based on Warner Bros. brands, including Catwoman, Looney Tunes, Scooby-Doo and Harry Potter.
Lycos Europe to roll out 3G services
22 Dec 2004
Lycos Europe is launching 3G services early next year for the first time.
Account wins
22 Dec 2004
V2 Music, Richard Branson's record label, has turned to email and mobile marketing service Sign-Up.to to handle its fan communications.
Owen on digital media: There's no mistaking an O2 ad and that's what sets it apart
22 Dec 2004 | by John Owen, planning director of digital agency dare and chairman of the IPA Digital Marketing Group
Great to see O2 pick up the IPA Effectiveness Grand Prix last month.
MSN takes Overture deal into mid-2006
22 Dec 2004
MSN has extended its deal with Yahoo!-owned paid-for search business Overture, which provides it with sponsored search listings across MSN sites in the UK and Europe, as well as the US, Canada and Asia.
Vodafone 3G shows video across Yahoo!
22 Dec 2004 | by Philip Buxton
As part of Vodafone's 3G launch in Europe, Carat International Interactive, the media agency's online arm, has developed a pan-European campaign showing the brand's TV ads online.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
