Telewest Broadband is using a Christmas-themed campaign to win over BT customers to its Talk International phone package.
Carling Live, the music events division of Carling, is the first brand to launch an SMS campaign promoting music events using a mobile phone scanning system that reads vouchers sent directly to handsets.
As winter blows in, energy costs and efficiency come into focus. One supplier is doing its part to reduce waste.
Call centres are caught between economic efficiency, client demands for volume and customer dissatisfaction.
Cost versus value sums up the year, with many still reeling from the effects of one hour of TV By Bill Britt.
LONDON – The World Rally Championship has teamed up with sports content company Premium TV to offer its fans exclusive broadband and mobile access to the motor sport.
MSN has extended its deal with Yahoo!-owned paid-for search business Overture, which provides it with sponsored search listings across MSN sites in the UK and Europe, as well as the US, Canada and Asia.
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer Associates' $150m (£77.6m) global marketing and advertising business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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