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Sara Lee consolidates $200m US account into Starcom

30 Jan 2004 | by Staff,

NEW YORK - Sara Lee, the conglomerate that owns brands as diverse as Playtex bras and Kiwi shoe polish, has consolidated its estimated $200m media buying and planning into Publicis Groupe media agency Starcom USA.

Houston uses Super Bowl to trumpet its merits

30 Jan 2004 | by Sherri Deatherage Green

HOUSTON: Boosters of Houston pulled out all stops to present the oft-maligned coastal city at its best during the weeks leading up to Super Bowl Sunday.

Conservative leader Howard tells media not to be bullied

30 Jan 2004 | by Staff,

LONDON - Michael Howard, the Conservative Party leader, has told the media not to be bullied in the wake of the Hutton Report and reiterated his party's call for Ofcom to have a role in the BBC's affairs.

Channel 4 seeks upmarket contestants for Wife Swap

30 Jan 2004 | by Staff,

LONDON – Channel 4 is looking for some more upmarket contestants to appear on its car-crash TV hit show 'Wife Swap' and is advertising in Horse & Hound magazine to find them.

ITV plans to launch a third channel ITV3 by year end

30 Jan 2004 | by Jules Grant,

LONDON - ITV is planning to launch a third mainstream channel, targeted at those with an "appetite for drama" before the end of the year, Charles Allen ITV chief executive designate revealed today.

Maiden shares fall sharply after warning on 2003 profits

30 Jan 2004 | by Jennifer Whitehead,

LONDON - Shares in outdoor advertising company Maiden Group dropped by over 9% this morning after it said that it would not meet the profit level forecast by analysts.

Naked Inside lands strategic Carphone Warehouse task

30 Jan 2004 | by Claire Billings,

LONDON - Carphone Warehouse has appointed Naked Inside, the joint venture between Naked and Clemmow Hornby Inge, to handle its entire strategic planning business without a competitive pitch.

Carat goes global with new corporate identity design

30 Jan 2004 | by Staff,

LONDON - The Aegis-owned media network Carat has launched a new corporate identity designed to reflect the changes the company has undergone over the past 16 years.

Things get steamy in the jungle with Jordan and Andre

30 Jan 2004 | by Staff,

LONDON - Steamy goings on in the jungle between Jordan and Peter Andre, who last night shared a hammock, are helping to keep the ratings up for ITV's 'I'm a Celebrity... Get Me Out of Here!'.

Allstate hands long-term task to WS; H&K hangs onto project work

30 Jan 2004 | by John N. Frank

NORTHBROOK, IL: Allstate Insurance has selected Weber Shandwick to handle its corporate positioning. The assignment is for three years.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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