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NHTSA educates drivers about the perils of 'buzzed' driving

NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”

PAF campaign to eliminate drug immunity provision unsuccessful

WASHINGTON: Protect American Families (PAF), a coalition of consumer, labor, and safety advocacy groups, waged a week-long communications initiative, ending last week, to raise awareness of provisions in the Defense appropriations bill – inserted by Senate Majority Leader Bill Frist – that would extend...

PolyMedica Corporation taps Mullen for PR, advertising

WOBURN, MA: PolyMedica Corporation, a provider of healthcare products and related services, has named Mullen its lead strategic and creative agency.

Ford reverses ad strategy amid pressure from gay groups

DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.

Anti-smoking group offers teens another dose of Truth

WASHINGTON: The American Legacy Foundation today will launch the next phase of its ongoing Truth campaign against youth smoking: Truth Found.

Mozilla looks to users for upgrade campaign

MOUNTAIN VIEW, CA: The Mozilla Foundation is putting a new face on the latest marketing efforts for its popular web browser Firefox.

Future American Worker coalition campaign urges immigration reform

PITTSBURGH, PA: An immigration-reform coalition has launched a public education campaign challenging President Bush’s contention that foreign workers are only taking jobs Americans won’t do.

Interview: Gillian Smith

Senior director of media and global collaboration, Burger King

SBC taps Fleishman for help with post-merger rebranding as AT&T

SAN ANTONIO: SBC Communications, a longtime client of Fleishman-Hillard's, has tapped the agency to assist with communications surrounding the rebranding of the company as AT&T.

Video iPod whets marketers’ appetites for new opportunities

Apple Computer brings new meaning to the clich “fashionably late.”

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.