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22 Dec 2005
Car manufacturer Honda is using an online game to back the launch of its latest Civic model.
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Conchango set to launch mobile preference service
22 Dec 2005 | by Kim Benjamin
Business technology provider Conchango is planning to launch a mobile preference service through i-movo, its mobile marketing division that delivers cash-value vouchers to mobile phones through text messages.
Europe witnesses a sharp decline in email open rates
22 Dec 2005 | by Noelle McElhatton
Email open rates dropped sharply in the second quarter of this year across Europe and the Middle East, according to internet technology and marketing giant DoubleClick.
REaD Group buys pay-as-you-go preference service
22 Dec 2005 | by Daniel Farey-Jones
Suppression specialist The REaD Group has acquired direct marketing preference service My Right To Be Private (MRTBP) for an undisclosed sum.
Need to Know: My In Box - Kevin Cordray
22 Dec 2005
Which part of my brain does an electronic message appeal to?
Need to Know: Email Tracker - Charity emailing slows
22 Dec 2005
The charities sector distributed 31 email creatives in October.
DMA VIEW ON ... Rise in email marketing volumes
22 Dec 2005
As Christmas approaches brands will be stepping up their marketing spend to take advantage of the UK's annual spending spree. Of all the channels, email is likely to enjoy some of the biggest increases in investment, judging by volume trends this time last year.
MBlox fined £40,000 over misleading Crazy Frog mobile service
21 Dec 2005 | by by Julia Pearlman
LONDON – Mblox, the ringtone service behind the Crazy Frog ringtone phenomenon, has been fined £40,000 after hundreds of consumers were billed for a service they had not signed up to.
British Airways to phase in SMS marketing
21 Dec 2005 | by by Sam Matthews
LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
Play Legal campaign encourages consumers to stop illegal downloading
21 Dec 2005 | by by Julia Pearlman
LONDON – The message about illegal music downloads is still not getting through as 77% of people who regularly download songs have used an illegal site at least once, according to new research.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
