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Shell to promote diesel at various events in '06

HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.

PRWeek kicks off its 2006 Student of the Year search

NEW YORK: The search has be-gun for PRWeek's 2006 Student of the Year.

Ten Rising Stars: Jason Mudd

President, AXIA Public Relations and Marketing

Ten Rising Stars: Marya Pongrace

Management supervisor, Peppercom; Associate director, Peppercommotions

Ten Rising Stars: Courtney Hill

Manager, Hill & Knowlton Small Business (H&K SMB)

Ten Rising Stars: Kip Havel

Director of PR, Spherion Corporation

Ten Rising Stars: Lisa Clayborn

Managing supervisor, Fleishman-Hillard

Ten Rising Stars: Liz Cahill

Senior account supervisor, Hill & Knowlton

ICCO chooses five global PR leaders for its Hall of Fame

NEW YORK: Five global industry leaders have been chosen to join the International Communications Consultancy Organisation's (ICCO) International Hall of Fame.

Rewarding a firm's service with more than a pat on the back

Companies that herald the good work of their agencies do more that just boost PR pros' egos. Such recognition also can serve as motivation to work harder and set a respectful tone.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.