As the industry gears up for the endurance test better known as CES (Consumer Electronics Show), the lineup of companies attending is a testament not just to how CES has trumped Comdex as the must-attend tech tradeshow, but also how consumer electronics have become such a dominant, ubiquitous part of...
NEW YORK: Burson-Marsteller has hired Chris O'Neill as chairman of US brand marketing. He will handle brand communications strategies for clients, reporting to Ken Rietz, US CEO and worldwide vice chairman.
MIDDELTON, WI: American Girl, a subsidiary of Mattel, has launched its first major effort in its 20-year history, but a pro-life group is taking some of the credit for the campaign, and the news coverage it’s gotten.
DETROIT: As Saturn pursues a design-centered brand "revitalization," the GM division has introduced a media relations campaign using the video iPod to help general- interest publications better visualize its offerings.
HOUSTON: Kekst & Company aided oil giant ConocoPhillips on its massive acquisition of natural gas company Burlington Resources last week.
New York: Coca Cola is launching a global marketing effort in the first half of 2006 featuring its new slogan, “Welcome to the Coke side of life.”
NEW YORK: The holiday season has been one of giving for American Christmas, a significant player in the holiday decorating market.
Looking at Cohn & Wolfe's innovative attempt to recast its own image, industry experts analyze the necessary - and not so necessary - elements of any agency branding campaign.
New York: Coca Cola announced it would launch a global marketing effort next year featuring its new slogan, “Welcome to the Coke side of life.”
Hospitals are branding themselves in a bid to attract patients.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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