to remove filtersPublic affairs faces a changing world
19 Dec 2005 | by Margery Kraus
Public affairs is always evolving. As this transformation accelerates around the world, it's important to reflect upon the major trends affecting our profession.
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CEOs must infuse the entire company with the spirit of corporate social responsibility
19 Dec 2005 | by Greg Schneiders
"Change before you have to," said Jack Welsh.
Website teaches word-of-mouth ethics
01 Dec 2005 | by Andrew Gordon
CHICAGO: A new website from the Word of Mouth Marketing Association (WOMMA) is dedicated to teaching the ethics of such marketing.
Ruder Finn opens ethics practice to guide businesses
30 Nov 2005 | by Keith O'Brien
NEW YORK: Ruder Finn is launching a new practice to help its clients handle ethical quandaries that occur during the course of business.
Cone innovates PR by not taking no for an answer
28 Nov 2005 | by Tanya Lewis
As chairman of her eponymous agency, Carol Cone helps companies give back by developing programs that exude their values - even when plans require a little extra persistence.
Women's tennis and Habitat for Humanity make a strong match
28 Nov 2005 | by Lawrence Mitchell Garrison
Corporate social responsibility is an increasingly important contributor to bottom lines and staff morale, and it can be a highly effective tool for integrated PR.
The youth market
22 Nov 2005 | by Andrew Gordon
An influx of young talent and venture capital funding drive creativity in the Pacific Northwest.
Cone survey finds holiday opportunity for cause marketing
22 Nov 2005 | by Erica Iacono
BOSTON, MA: Cause-related marketing could impact consumers' spending habits this holiday season, according to Cone's Holiday Trend Tracker, an annual survey that examines consumer attitudes toward charitable giving.
Gas industry looks to show public cost of high prices
21 Nov 2005 | by Mark Hand
Post-hurricane cost spikes caused a dip in public opinion for the oil and gas industry, leaving execs wondering how to fix the problem - and spend profits.
FDA hearing might influence DTC strategy
16 Nov 2005 | by Beth Herskovits
The Food and Drug Administration last month held public hearings on the future of direct-to-consumer (DTC) advertising.
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