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Diamond steps into crisis mode as product recall follows pet deaths

META, MO: Diamond Pet Foods put a crisis plan in action when it initiated a voluntary product recall in 21 Eastern states late last month after several dogs died, and the toxic fungus aflatoxin was found in one of the Diamond products they'd eaten.

American Girl defends impetus for 'Save Girlhood' campaign

MIDDELTON, WI: American Girl, a subsidiary of Mattel, has launched its first major effort in its 20-year history, but a pro-life group is taking some of the credit for the campaign, and the news coverage it’s gotten.

CEOs must infuse the entire company with the spirit of corporate social responsibility

"Change before you have to," said Jack Welsh.

Ford reverses ad strategy amid pressure from gay groups

DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.

Dan Klores hires NBC veteran for crisis work

WASHINGTON: Dan Klores Communications (DKC) has hired former NBC News senior correspondent Fred Francis to handle crisis communications and enhance the firm’s presence here.

Ken Sunshine assists New York Transport Workers Union

NEW YORK: The tense labor negotiations between the Metropolitan Transportation Authority and the Transport Workers Union that are holding the entire city in fear of a paralyzing transit strike were driven in no small part by a well-rehearsed flood of contrasting communications plans from the city, the...

ReputationRx

A new report from the Government Accountability Office found irregularities in how the Food and Drug Administration evaluated the morning-after pill for over-the-counter status.

Need for transparency boosts PR's import

Coverage of the Pentagon's purported placement of articles in the Iraqi press continues the dialogue which erupted earlier this year about the use of PR by both the government and other entities.

Schering-Plough looks to remedy an ailing image

Following a steep decline in sales and investigations into its manufacturing processes, drug maker Schering-Plough is rebuilding its corporate image with a streamlined approach.

With newspapers wavering, PR ponders the possibilities

Reeling from job cuts and sales declines, the newspaper industry faces an uncertain future - and PR pros must adjust their plans accordingly.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.