HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.
LAS VEGAS: This week's Consumer Electronics Show (CES) is shaping up to be the biggest to date. The show, which has supplanted Comdex as the king of tech trade shows, has 2,500 companies exhibiting for an expected 130,000 attendees.
PHILADELPHIA: The city of Philadelphia is banking on the appeal of Ben Franklin to drive tourism in 2006.
GLENDALE, CA: Steven Spielberg has enlisted the help of one of Israeli Prime Minister Ariel Sharon’s top aides to help promote his upcoming film Munich in Israel.
New York: Coca Cola is launching a global marketing effort in the first half of 2006 featuring its new slogan, “Welcome to the Coke side of life.”
Keys to successful event planning, determining which broadcast markets to monitor, and more
Samsung Electronics, a global sponsor of the 2006 Olympic Torch Relay, sought to find 10 Canadians to carry the Olympic torch in Torino.
NEW HAVEN, CT: R.C. Bigelow, a tea manufacturer, has hired Mason, Inc. as AOR.
With famed wine growers and one-of-a-kind opportunities to sea-kayak to spot Orca whales, take helicopter rides over the lava dome at Mount St. Helen's, or jet boat down Hell's Canyon out of Clarkston, Washington state offers tourists myriad ways to enjoy enthusiast activities or outdoor experiences.
BOSTON: The national Lyme Disease Association (LDA) and local Connecticut affiliate Time for Lyme have selected MS&L to increase disease awareness, raise funds, and rally support for impending legislation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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