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Independent committee sings Wal-Mart's praises

WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.

Access survey highlights journalists' needs for CES

LAS VEGAS: This week's Consumer Electronics Show (CES) is shaping up to be the biggest to date. The show, which has supplanted Comdex as the king of tech trade shows, has 2,500 companies exhibiting for an expected 130,000 attendees.

ERDC seeking public affairs agency to tell story

VICKSBURG, MS: The US Army Engineer Research and Development Center (ERDC), which provides engineering and environmental research support to the Department of Defense, is looking for a public affairs assistance.

Philadelphia tourism campaign celebrates Franklin's 300th birthday

PHILADELPHIA: The city of Philadelphia is banking on the appeal of Ben Franklin to drive tourism in 2006.

Spielberg taps Sharon aide for 'Munich' outreach

GLENDALE, CA: Steven Spielberg has enlisted the help of one of Israeli Prime Minister Ariel Sharon’s top aides to help promote his upcoming film Munich in Israel.

Interview: Robert French

Robert French, a professor at Auburn University, has helped inject the subject of blogs into the curriculum of PR students.

Corporate videos and analysts

Briefing analysts about a new product, creating corporate videos for widespread use, and more

Dan Klores hires NBC veteran for crisis work

WASHINGTON: Dan Klores Communications (DKC) has hired former NBC News senior correspondent Fred Francis to handle crisis communications and enhance the firm’s presence here.

Need for transparency boosts PR's import

Coverage of the Pentagon's purported placement of articles in the Iraqi press continues the dialogue which erupted earlier this year about the use of PR by both the government and other entities.

Reaching out without talking down

A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful and patronizing

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.