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FH Out Front announces UK expansion

ST. LOUIS: Fleishman-Hillard’s FH Out Front gay and lesbian practice is expanding to the United Kingdom, after completing its first year of existence.

Ford reverses ad strategy amid pressure from gay groups

DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.

CMS searching for agency to handle Hispanic outreach

WASHINGTON: The Centers for Medicare and Medicaid (CMS) is looking for an agency to handle paid and earned media targeting Spanish-speaking, Hispanic audiences.

Ohio taps agency for multicultural campaign

COLUMBUS, OH: The Ohio Division of Travel and Tourism has selected DAR Public Relations to launch a multicultural campaign.

Event PR: NMAI amplifies its outreach to entice powwow visitors

The Smithsonian Institution's National Museum of the American Indian (NMAI) decided to change venues for its second National Powwow, a potentially risky move seeing as the cost of renting the new site would require the museum to charge a fee for the event.

Interview: Cheryl Reed

Cheryl Reed is a full-time investigative reporter for the Chicago Sun-Times .

Wells Fargo targets Chinese firms in CA

SAN FRANCISCO: Wells Fargo is reaching out to the Bay Area's 40,000 small Chinese businesses in its most aggressive outreach effort to date to this audience.

Hispanic business group hires VP

WASHINGTON: The US Hispanic Chamber of Commerce (USHCC) has named Guillermo Meneses VP for communications, a position in which he oversees all internal communications and media relations for the national organization.

ACP, Novartis fight Latino heart disease

NEW YORK: The American College of Physicians (ACP) and drug company Novartis are teaming up to promote heart health among Latinos.

News releases and ROI

Identifying the best workflow systems, finding top Spanish-speaking spokespeople, and more

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