to remove filtersDriven to give back
21 Nov 2005 | by Mark Hand
Today's PR pros understand the importance of grooming tomorrow's players.
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Interview: Robert French
21 Dec 2005
Robert French, a professor at Auburn University, has helped inject the subject of blogs into the curriculum of PR students.
Graduate programs give pros edge in talent market
21 Nov 2005 | by Apoorva Sabnis
Individuals and employers alike often question how a formal university or graduate education in communications is effective to a PR pro.
By finally hiring a celebrity publicist, Cruise scores points for an undervalued job in PR
14 Nov 2005 | by Julia Hood
Publicists - a term that broadly applies to PR practitioners who work for and promote celebrities - can get a raw deal from the larger profession, which is still somewhat preoccupied with emphasizing all the other things that PR does.
Openly displaying pride in their industry will help PR pros earn recognition as innovators
11 Oct 2005 | by Julia Hood
"Innovation" features have appeared in a number of magazines over the past few months, from Business Week to Ad Age to CMO .
PRWeek kicks off its 2006 Student of the Year search
07 Oct 2005
NEW YORK: The search has be-gun for PRWeek's 2006 Student of the Year.
GAO report leads senators to seek return of DoE funds
07 Oct 2005 | by Mark Hand and Erica Iacono
WASHINGTON: A long-awaited report from the Government Accountability Office (GAO) has ruled that the Department of Education's (DoE) contract with Ketchum and Armstrong Williams to promote the No Child Left Behind (NCLB) law resulted in covert propaganda.
Former Merck comms head joins NYU PR grad program
29 Sep 2005 | by Beth Herskovits
NEW YORK: John Doorley, the former head of corporate communications at Merck, has joined New York University as academic director of the school's first graduate degree in PR.
Helping Katrina victims today, planning for the future
12 Sep 2005 | by Judith Phair
As one friend of mine has commented when speaking about efforts to provide relief for victims of Hurricane Katrina, "it's a marathon, not a sprint."
PR pros will 'Get It' by reading this book
05 Sep 2005 | by Telisha Bryan
I hate being asked if I "get it."
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
