to remove filtersReaching out without talking down
12 Dec 2005 | by Craig McGuire
A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful and patronizing
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American Girl defends impetus for 'Save Girlhood' campaign
22 Dec 2005 | by Michael Bush
MIDDELTON, WI: American Girl, a subsidiary of Mattel, has launched its first major effort in its 20-year history, but a pro-life group is taking some of the credit for the campaign, and the news coverage it’s gotten.
DKC helps US Open tennis tournament take flight in 2005
12 Dec 2005 | by Mark Hand
Roger Federer easily triumphed in men's singles at the 2005 US Open tennis tournament, as he successfully defended his title from the year before.
'Marketing to women' is useful for all
12 Dec 2005 | by Mark Hand
Martha Barletta has noticed a surge in companies' enthusiasm for marketing to women since the first edition of this guidebook was released in 2003.
Special Olympics hopes Farrelly brothers comedy changes perceptions
06 Dec 2005 | by Keith O'Brien
NEW YORK: At first glance, The Ringer may look like a film that pokes fun at the expense of intellectually disabled athletes competing in the Special Olympics.
Inside the Mix
05 Dec 2005 | by Eleanor Trickett
Marketing to Generations X and Y is vital, but some find it easier than others to do
H&K helps community service group inspire boomers to volunteer
30 Nov 2005 | by Mark Hand
WASHINGTON: Hill & Knowlton is working with the Corporation for National & Community Service (CNCS) on a national campaign to inspire retiring baby boomers to become more involved with volunteer efforts in their communities.
Women's tennis and Habitat for Humanity make a strong match
28 Nov 2005 | by Lawrence Mitchell Garrison
Corporate social responsibility is an increasingly important contributor to bottom lines and staff morale, and it can be a highly effective tool for integrated PR.
Campaign to urge boomers to volunteer
22 Nov 2005 | by Mark Hand
WASHINGTON: Hill & Knowlton is working with the Corporation for National and Community Service on a national campaign to inspire retiring baby boomers to get more involved in volunteer efforts in their communities.
Mansur keeps a cool head to steer NHL's recovery
21 Nov 2005 | by Keith O'Brien
Bernadette Mansur, group comms VP for the National Hockey League, has survived her share of sports crises. Now her calm, focused approach is helping the league rebound after its lockout.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
