to remove filtersNews Focus: DMA - TV star lifts DM image
01 Dec 2005
Former BBC Watchdog presenter Alice Beer is fronting a new DMA campaign aimed at building more positive consumer perceptions of the direct marketing industry.
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Editorial: Playing strategic games
01 Dec 2005 | by Hugh Filman, editor, hugh.filman@haynet.com
Good chess players say you have to think at least three moves ahead to out-fox your opponent. Great chess players think even further into the future - some can see how the whole game will unfold in just a few moves.
News Focus: Survey - Email open rates decline
01 Dec 2005 | by Melanie May
Email volumes continued to rise last quarter but open rates in the UK have fallen over the past year, according to two separate reports.
News Focus: Smart Awards - EuroDirect wins top gong
01 Dec 2005
EuroDirect beat Experian, MM Teleperformance and HLB to take the top gong at October's Marketing Direct Smart Awards. It won the Supplier of the Year Award for its achievements over the past 12 months.
News Focus: Restructuring - Ebiquita forces out MD
01 Dec 2005
Data services provider Ebiquita has laid off managing director Andy Taylor along with more than a fifth of its staff in a sweeping restructuring that sees the company shifting more of its focus to analytics.
News Focus: Telemarketing firms urged not to despair over TPS
01 Dec 2005 | by Melanie May
The death of the cold call will occur in June 2007 if registrations to the TPS continue at the current rate, attendees at the MM Teleperformance Executive Forum heard this November.
News Focus: What's new - Digital Print - Real Print Digital
01 Dec 2005
Former Olwen co-founders Andy Ruddle and Peter Rivett have launched REAL Digital International, a print shop they claim will offer faster speeds in continuous reel-to-sheet, fully variable, full-colour digital printing than currently available. Specially developed technology will also enable the company...
News Focus: What's new - New Launches - QAS
01 Dec 2005
QAS has launched a range of solutions aimed at speeding up the customer authentication and verification process for financial services, retail and telecoms firms. IDentifier will use unique data sources from QAS and Experian, and third-party databases to help firms confirm consumers' identities, and...
News Focus: What's new - Acxiom
01 Dec 2005
Acxiom has unveiled a raft of new products, including InfoBase Lifestyle Universe, a national database of UK consumer information, the Personicx family of segmentation products, and two analytics services - AcxiomOnline and DemographicsNow UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
