to remove filtersStralfors buys DPS in £8m deal to boost UK position
22 Dec 2005
Global logistics and print company Stralfors has strengthened its position in the UK market with the purchase of DPS Direct Mail.
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In This Issue
22 Dec 2005 | by Noelle McElhatton, editor, Marketing Direct, noelle.mcelhatton@haynet.com
It's an old industry shibboleth that DM's purpose is not to build brands but to generate response, the two being mutually exclusive. Au contraire, say DM creatives, and we agree.
Charity wins DMA Grand Prix
22 Dec 2005
Great Ormond Street Hospital Children's Charity has won the Grand Prix at this year's DMA Awards for its mailing campaign created by Arc Worldwide.
In the Bag: A round-up of new-business wins
22 Dec 2005
Corporate Christmas card firm Powell Publishing has hired RSA Direct to market its database of 55,000 B2B contacts. Powell targets mainly small-to-medium sized companies via catalogues and online activity.
WPP boosts its customer insight capabilities
22 Dec 2005 | by Noelle McElhatton
WPP, parent company of some of the UK's leading direct marketing and market research agencies, is trying to build closer ties between these two disciplines by creating a behavioural insight specialism.
New head for Peppers & Rogers Group
22 Dec 2005
Carlson Marketing Group, one of the world's largest direct marketing agencies, has appointed Steve Luengo-Jones as the new head of Peppers & Rogers Group, its consulting division in Europe.
Rivals admit Royal Mail will be dominant postal player
22 Dec 2005 | by Noelle McElhatton
Competitors to Royal Mail have said that the postal giant is set to be the dominant player in UK postal services for years to come.
Taylor out in Ebiquita rejig
22 Dec 2005
Andy Taylor, managing director of Ebiquita, has been made redundant with nine other staff from the database bureau.
Mail Watch: The monthly analysis of UK mailing spend
22 Dec 2005
TOP 10 COMPANIES BY SPEND: SEPTEMBER 2005 Pounds Direct Wines 4.37m MBNA Europe Bank 3.31m Lloyds TSB 3.27m Capital One 2.76m NTL UK 2.74m Halifax...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
