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Fairy launches Christmas walking campaign with Mylene Klass

LONDON - Fairy is re-running its 'Fairy Dishes for Wishes One-Mile Christmas Walk' campaign following its success in December 2004.

On-trade party push to boost Miller Genuine Draft in Scotland

LONDON - Beverage giant Miller Brands is kicking off its renewed UK focus with a £500,000 on-trade drive in its stronghold of Scotland, centring on flagship line Miller Genuine Draft.

Editorial: Halting character links is a naive way forward

Only in the US would you find the firm behind the Atkins diet funding research to the tune of $73,000 (£42,000) to find out how well Sesame Street's Elmo sells broccoli.

In-Pack: Cereal Partners set to cash in on Narnia release

Cereal Partners Worldwide is exploiting the release of Disney's The Lion, the Witch and the Wardrobe with a pan-European, cross-brand campaign through The Marketing Store.

Competition: Quorn offers iMacs in health campaign

Marlow Foods' Quorn brand is taking the high ground in the food education arena with a national competition targeting primary and secondary schools and local education authorities (LEAs).

Partnership: NDNA in search of brands to join nutrition drive

The National Day Nurseries Association (NDNA) is calling for brands to join its Big Breakfast healthy eating campaign, which launches in June next year.

Gift with purchase: Make-up brand joins retailer for blusher pot offer

New make-up brand MeMeMe is embarking on its first promotional push with a gift-with-purchase to drive sales over the Christmas period.

Instant win: Nokia pushes fashion mobiles

Nokia is using its sponsorship of Clotheshow Live to create pre-awareness for the launch of its "Fashion Collection 2006" handsets.

Two-for-one: London sights back ATOC aim to lure visitors

Top London attractions including the Science Museum, the Saatchi Gallery and the Tower of London are getting behind a campaign from The Association of Train Operating Companies (ATOC) to encourage visitors back to the capital after the 7 July bombings.

Scratchcards: Odeon banks on King Kong for biggest cinema promo

Odeon is launching its biggest ever in-cinema promotion at the end of November, with a partnership campaign to support the release of UIP/Universal's King Kong.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.