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IPG's Krakowsky receives promotion

31 Dec 2005 | by Hamilton Nolan

NEW YORK: The Interpublic Group has promoted Philippe Krakowsky, its longtime SVP and director of corporate communications, to EVP, strategy and corporate relations.

Shell to promote diesel at various events in '06

29 Dec 2005 | by Karl Greenberg

HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.

PR's leaders must go global - literally - to succeed

29 Dec 2005 | by Carlos Lareau

Two of PRWeek 's recent editorials have touched upon the issues of PR agency leadership and PR industry leadership. One referred to the search for a new CEO for my firm, Burson-Marsteller.

Keane to focus on more than obesity as he takes ABA's top comms job

29 Dec 2005 | by Beth Herskovits

WASHINGTON: Kevin Keane, the former assistant secretary for public affairs at the Department of Health and Human Services (HHS), has joined the American Beverage Association (ABA) as SVP for communications.

Diamond steps into crisis mode as product recall follows pet deaths

29 Dec 2005 | by Michael Bush

META, MO: Diamond Pet Foods put a crisis plan in action when it initiated a voluntary product recall in 21 Eastern states late last month after several dogs died, and the toxic fungus aflatoxin was found in one of the Diamond products they'd eaten.

Brand 2.0

29 Dec 2005 | by Andrew Gordon

As the industry gears up for the endurance test better known as CES (Consumer Electronics Show), the lineup of companies attending is a testament not just to how CES has trumped Comdex as the must-attend tech tradeshow, but also how consumer electronics have become such a dominant, ubiquitous part of...

Independent committee sings Wal-Mart's praises

29 Dec 2005 | by Michael Bush

WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.

Schwarzenegger revamps PR team ahead of election

29 Dec 2005 | by Andrew Gordon

SACRAMENTO, CA: Gov. Arnold Schwarzenegger (R-CA) continues to shake up his staff with another move to the middle, this time appointing Adam Mendelsohn, former VP of Washington, DC-based public affairs agency DCI Group.

NHTSA educates drivers about the perils of 'buzzed' driving

28 Dec 2005 | by Karl Greenberg

NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”

Burson taps O'Neill to boost US brand marketing division

28 Dec 2005 | by Mark Hand

NEW YORK: Burson-Marsteller has hired Chris O'Neill as chairman of US brand marketing. He will handle brand communications strategies for clients, reporting to Ken Rietz, US CEO and worldwide vice chairman.

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