Madrid: Spanish PR firm J.A Llorente & O. Cuenca has signed up with Brazil’s FSB in a strategic alliance to share clients and expand in Latin America
WASHINGTON - The US military's alleged combination of public affairs and psychological operations in the war on terror has become a heated topic in mainstream media and the subject of a potential congressional investigation.
DEL RAY, CA - Nokia has unveiled a blog relations campaign for its new N90 phone, complete with a separate press room specifically geared toward bloggers.
MOUNTAIN VIEW, CA - The Mozilla Foundation is putting a new face on the latest marketing efforts for its popular web browser Firefox.
CHICAGO - A new website from the Word of Mouth Marketing Association is dedicated to teaching the ethics of such marketing.
LONDON - The British Beer and Pub Association will take journalists, MPs and even senior police officers to pubs and high streets to illustrate what it hopes will be the positive effects of new licensing laws.
LONDON - Google has recruited Tory leader Michael Howard's former special adviser Rachel Whetstone to the newly created post of director of European comms and public affairs. The move ends weeks of speculation linking her to the role.
LONDON - Sainsbury's is locked in talks with agencies to convince consumers it is back on track under chief executive Justin King
Mexico's national soccer team has appointed Carlos Martinez Livy as communications and public relations director.
Toyota has appointed Maria Paz Rodriguez Picaro as press chief in Argentina.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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